Before, word-of-mouth was how information spread. Now, it is online reviews. Eighty-four percent of people are likely to believe a review as much as if a friend told them. In an age where everything is getting reviewed, it can be a little daunting for businesses.
Below we will look at a few ways to boost your online reputation and keep those reviews positive.
1. Use Social Media
Nowadays you’re expected to use social media. If you don’t, people may not know if you’re trustworthy.
When using social media, post consistently. Post about your products, your company, and anything happening in your industry.
Moreover, social media is a great way to engage with people. You can answer questions and lay to rest any misgivings people may have.
2. Keep Up with Reviews
Like it or not, your business is being judged by your online reviews. If they are negative, or if you don’t respond to reviews, no one will want what you’re selling. When responding, be constructive (whether they are positive or negative reviews).
Show people you care, and in turn, you will have people returning to buy more of your products.
3. Track Your Reputation
Constantly check to see what people are saying about your company. Check places like review sites (e.g. Yelp!, Google Reviews) and social media platforms.
4. Write a Blog
A blog can give more information about what you do and what you stand for. The more information people have, the more comfortable they’ll be buying your products or using your services. Moreover, you can showcase yourself as an expert in your field.
5. Be Honest
Be open and transparent with your customers. If you spend your time covering up things or use jargon no one understands, no will want to buy from you. You want to garner trust in the people who will be buying your products or services.
6. Provide Quality
Nothing will get people talking more than poor quality. If you have bad products or services, that information will spread.
Create products you can be proud of and your customers will be happy with.
Offer services that will leave a lasting positive impression. This can be customer service or the services you provide. You want employees that are hospitable and empathetic.
7. Be Everywhere
When people go looking for products and services, make sure your name pops up at the top of the list. This could be through the use of SEO, being in directory listings, or claiming your business on Yelp.
8. Be Creative
Have a website people will talk about. Make it interactive, but user-friendly. You want your content to be understandable. Make it easy for people to find everything on your website.
Use videos and animations to help engage your audience.
9. Create an App
Everything is mobile nowadays. If your company doesn’t have a mobile app (and a user-friendly one at that), you’re going to get less traffic. People want a service that is on the go.
10. Interlink Everything
No matter if someone is on your app, social media platform or website, there should be links to them all. Nothing irks people more than not having a way to easily access everything.
Moreover, if you don’t have them all connected, people may not know they exist. They could be missing out on learning more about your company.
11. Ask for Help
If it’s all a little overwhelming, don’t be afraid to ask for help. There are a host of resources available for businesses of all sizes.
It’s Time to Build Your Online Reputation
Now that we have discussed how to build an online reputation, it’s time to build yours. Whether you are new to the scene or have had an online presence for a while, there’s no time like the present to get started.
Contact us today if you want to learn more.