Your brand’s positioning is the distinct territory it claims in the minds of consumers. With a strong brand identity, your business avoids getting lost in a sea of competition.
When you think of Apple, you might think of sleek design and innovation. When thinking of Sephora, it’s probably about luxury and beauty. These associations didn’t happen overnight—they result from strategic branding. But unlocking the power of branding is not just reserved for industry giants like Apple and Sephora; it’s a game-changer for businesses of all sizes.
Let’s dive into five expert branding tips to take your business to the next level.
1. Be Unique—Authentically
Business branding is about standing out from the crowd. To do that, you must identify what makes your product or service unique. It might be an innovative feature, a service that goes above and beyond, or the unwavering reliability that customers can depend on.
Remember: it’s hard to do any of these things if you’re trying to be something you’re not. Be sure to create a brand that echoes your authentic identity and values. Brand authenticity is key for keeping your customers engaged.
2. Be Recognizable
The greatest brands are unique and instantly recognizable. Whether building a brand from the ground up or rebranding an existing business, your logo communicates what you’re about. The McDonald’s golden arches are recognizable from a mile away. The same goes for the forward-moving arrow in FedEx’s logo and the smile in Amazon’s. Your logo should be simple and memorable—reflecting what your customers can expect from you.
3. Find Your Voice
Your message is what you say to your customers. Your voice is how you talk to them. That’s why crafting a strong brand identity starts with finding your voice.
Consider what kind of language reflects your brand and be consistent with that. If you’re fun, have fun. If you’re caring, be soothing. You might decide that ultra-professional is exactly the way to go. And if that’s the case, lean in. Plus, developing a brand voice that resonates with customers can help boost credibility.
4. Develop a Brand That Revolves Around Your Customer
Branding your business without a strategy is like fishing with a slingshot. You might hit a target, but the results will be limited.
A brand strategy involves identifying your target market and getting to know them. By taking the time to understand their perspective and priorities, you can better form your strategy. Demonstrating to your customers why your company is the one they should trust often begins with taking this first step. Once you’ve gotten to know your clientele, you can fine-tune your message for maximum impact.
Make sure you create a brand strategy that you can track for effectiveness. Then, adjust your message as you gather more data on what works and what doesn’t.
5. Partner with a Branding Agency
For new businesses, the branding tips you find online are invaluable. But as your business grows, investing in advice from professionals who know how to build a brand is a good idea.
That’s where we come in. Incricia leverages an expert team who can give you the branding advice necessary for upscaling your business.
If you’re ready to take your brand to new heights, contact the team at Incricia for a free consultation.