Marketing is essential to any business, yet it’s often the first budget cut during uncertain times. A 2022 McKinsey survey found that companies—including a large publicly traded company—resorted to cutting 10-20% of their marketing budgets! Some companies, like many small to medium nonprofit organizations, might not afford the salary and benefits of an in-house marketing communications person, often neglecting these needs.
Enter outsourced marketing and communications. According to a global survey, the 92 billion-dollar outsourcing market is growing rapidly, with no signs of slowing down.
Curious about how outsourcing can supercharge your marketing efforts? Let’s look at the top advantages of outsourcing and find out.
1. Flexible Scalability
Marketing needs fluctuate throughout the year, so don’t get stuck playing catch-up when large projects arise. You might not afford to have a marketing director on staff year-round, but that doesn’t mean you can’t leverage a marketing firm during milestone events and projects. Consider bringing outside help with flexible arrangements to gain extra capacity and expertise when needed. Remember: when it comes to outsourcing, you can easily stretch or shrink to accommodate the needs of a project.
2. Fresh Perspective
Although in-house marketing teams are every bit as creative, intelligent and qualified as an outsourced service, sometimes all a project needs is a fresh set of eyes. Don’t get us wrong; your in-house marketing crew is top-notch. External agencies, however, can offer an unbiased view of your brand and market.
Whether recognizing an issue slipping past detection or providing objective feedback, don’t be afraid to bring in a fresh viewpoint.
3. Leverage All Channels
In-house marketing teams often have a lot on their plate, making it hard to effectively handle all the different channels. Digital ad campaigns, multiple social media platforms, internal marketing, content creation, web development, blogs, SEO… the list goes on. By bringing in an outside crew, you can work with a team of experts in diverse fields who bring new ideas and creative strategies that in-house generalists may not possess.
4. Your Brand Will Stay Relevant
As algorithms change, new marketing platforms emerge, and how consumers relate with businesses online evolves. An approach that may have worked last month could fall flat on its face this month. But outside experts at marketing agencies know this. They spend countless hours studying market trends to remain current, all in the name of helping your brand stay pertinent.
5. Results that Speak Volumes
Outside marketing services are more inclined to prove their value with quantifiable results. This means regular check-ins, offering optimizations to your strategy and detailed reporting of a campaign’s performance through interpreted analytics.
With all these benefits, it’s no surprise more businesses are looking to extend their marketing department’s capabilities by bringing in outside resources.
When searching for a marketing sidekick, give Incricia a good look. We’re a boutique firm, so we can provide better value, show dedication and provide a personal touch, which can be tough to find with some bigger players.