According to statistics, 54 percent of customers would not identify themselves as brand-loyal. And while this may come as a surprise to you, it also means expansion to your customer-base under the right marketing strategy.
This is why we stress the importance of marketing planning. While some companies are still using traditional strategies to target customers, it’s important to evaluate what’s working and what needs to be replaced.
When striving for business success, the importance of marketing planning cannot be overlooked. Here’s what you need to know.
Everyone Needs It
The importance of marketing planning isn’t targeted to business size. Whether you’re running a big corporation or are just starting off, every company needs a game plan.
Unfortunately, a lot of small businesses don’t believe marketing planning is essential for growth. But without a marketing map, how would you determine which marketing strategies are bringing customers to your business?
It Makes Your Business Stand Out
Building your brand takes time. And if you’re not careful, you can easily lose sight of the company’s vision when you see your competitors prospering.
This is where the importance of marketing planning kicks in. With our customized planning consultations, we are able to highlight what makes your company stand out amongst your competitors.
In addition, the benefits of marketing planning are to solidify your company’s vision and execute accordingly.
It Gives You Better Control of Your Business
While you may think that hiring a marketing agency requires a lot of money, it may actually save you hundreds in the long run. Because your marketing dollars are being used intentionally according to the marketing plan, you will find your company saving money because of the allocated budget.
It Helps You Strategize
When it’s all said and done, marketing planning helps you strategize. The marketing field is constantly changing. And what worked 15 years ago isn’t always going to be what works today.
With the rise in digital technology and constant demographic changes in your area, you want to make sure that your promotional marketing isn’t in vain.
It’s time to make short and long-term goals, in addition to targeting your primary customer and branching out toward new ones. It’s time to figure out what’s working and to restructure what’s not.
If you don’t know where to start, feel free to contact us and we will get your company back on track.
Learn About the Importance of Marketing Planning and More!
Whether you’re looking to learn about the importance of marketing planning or are just looking to take your marketing efforts to the next level, we’re here to help. Marketing has changed drastically over the years. Fortunately, we’re here to help companies like yours find a perfect marketing plan that will make their product stand above the rest.
Does your current marketing strategy need a reboot? We’d love to help! Feel free to visit our Contact Us page and a member of our team will be more than happy to give you a free consultation.