The days of brand-centered, siloed marketing are rushing to an end. What’s stepping into its place? Omni-channel marketing.
Companies are no longer pushing out static messages to each of their online channels. Now, it’s all about customizing messages for the consumer every step of the way.
If you’re just breaking into the world of omni-channel messaging, don’t panic! We’re here with the integrated marketing tips you need to get started.
What is Integrated Marketing?
Integrated marketing combines advertising, email, social media, and even direct mail. The end goal? Creating a cohesive experience for the user.
Today’s online world is piled high with ads. When a company can tailor their messages to each customer, they stand out.
Integrated Marketing Tips for Omni-Channel Campaigns
Omni-channel marketing starts with the customer. Their first step is getting onto a company’s website. From there, they may browse items that later show up in an ad on their Facebook feed.
If they saved an item for later, they could receive a personalized email or text message. This might remind them to pick up the item before it runs out or encourage them to sign up to receive discount codes.
You can use many integrated marketing techniques to get started with omni-channel messaging. Here are some of the basics you need to know.
Tighten Your Writing
For any ad campaign, email, blog post, or newsletter, effective business writing is a must. The best things to remember are keeping it short, active, and engaging. For example, you may be setting up a reminder email to send when your customer leaves items in their cart. Make sure your text is friendly and polite, instead of pushy.
Know Your Audience
Knowing your audience is one of the most essential parts of successful omni-channel marketing. Unlike standard marketing practices, omni-channel marketing is hyper-individualized.
This means that your messages are interacting with your customers in a one-on-one way. You need to know who is visiting your websites and who is most likely to make purchases. Be sure to study your target demographic and their buying habits.
Look into what other companies are doing and brainstorm ways your team can go a step further. If your competition is also sending reminder emails, yours can include a 5% discount code. Go one step further and give the discount on an item that shows up in their browsing history.
SMS messaging takes the omni-channel approach further by letting messages become highly personalized. Instead of getting another email, your customer could receive a creative text message.
With the right content, a text can feel like it’s coming from another human being. This type of connection says that you value your customers as people, not as the means to make a profit.
The Next Steps Are Up to You
You are only limited by your creativity in the field of marketing. With these integrated marketing tips in your wheelhouse, you’ll stay one step ahead of the competition. Knowing more about your technique and audience are just the first steps. Before long you’ll be launching your first omni-channel strategy. Check out more from Incricia or get in touch to book a consultation for your business today.