Did you know that 50% of small businesses do not have a marketing strategy? Are you one of them?
That may mean that you are missing out on sales opportunities, new customers, and more leads. And that is the last thing you want as a business!
If any of these six signs resonate with you, then it may be time to hire a marketing company to get your marketing strategy on track!
1. You’re Not a Marketing Expert
This should definitely be the first sign that you need to hire a marketing company. If you are not sure what you need to be doing when it comes to a marketing strategy, you don’t want to waste your time figuring it out.
That takes away from other parts of your business like finances, generating leads, operations, etc.
Instead of doing everything and trying to figure out everything about marketing, you can hire a marketing company to do it for you.
2. Your Employees Are Overworked
If you start to see that your employees are working overtime in their current roles, it may be best to not add any more to their plate.
The last thing you want is for them to burn out and not be able to do anything for your company.
While there is always the option to hire someone else for marketing, you may not want to spend the extra money on another salary, which is where outsourcing to a marketing company could come in handy.
3. You Don’t Have a Big Enough Budget for a Marketing Team
Hiring a marketing team is not a cheap thing to do. You need at least two full-salaried workers on this team, and that’s lowballing it. If you do not have a budget for a marketing team within the company, you may want to start looking into what a marketing agency can do for you.
Outsourcing to a company would be cheaper. Not only that, but they would be able to do everything that your marketing team would be able to do—but with just one expense. Additionally, if you only want to work with them for a few months while you figure out the rest yourself, you can do that and then go out on your own with your own team when you have the funds.
4. You Don’t Know How to Analyze the Data
Analyzing data is one of the most important parts of having a marketing strategy that works. If you do not have a marketing strategy that works, then you aren’t going to grow your company or generate leads and sales like you would like to.
But in order to make it successful, you need to know how your marketing strategy is doing.
Is it generating leads? Which posts are doing the best? Which platform is doing the best?
Having these answers will help you to determine your next best steps when it comes to tweaking your marketing strategy.
5. You Push Marketing to the Back Burner
Are you pushing marketing off your to-do list because other things are taking priority?
But a business without a marketing strategy is pretty nonexistent. If you are not marketing, who is seeing your business? How are more people finding out about who you are and what you do?
Having a marketing strategy is crucial, and it should actually be at the top of your to-do list on a daily basis. This strategy could help you gain more customers or clients, generate more leads and sales, and overall, increase your revenue on a weekly or monthly basis.
Or on an entirely different note, you may push marketing to the back burner because you really hate the idea of taking on that task. Hiring an agency will take this task off of your plate so you can focus on things that you are passionate about and like doing for your business.
6. Your Sales Are Decreasing
If you notice that your sales have been on the decline in recent weeks, you may want to start figuring out where that is coming from. And while you’re at it, you should double down on your marketing strategy to try to gain more customers and make more sales as well.
If your sales are decreasing, something is off with your company—and it may be your marketing strategy going wrong.
Hire a Marketing Company
If any of these six things hit home when you read them, then it may be time to hire a marketing company.
When you hire a marketing agency, you don’t have to worry about all the details, the nitty gritty, or anything behind your marketing strategy. The agency does it all for you.
At Incricia, we take the hard work away from you so you can focus on the things that matter most to you – and we’ll make sure everyone knows about it through our digital marketing strategy, our messaging and design, and campaign execution.
Ready to get started with a new and improved marketing strategy? Contact us now!