There are now over 3.5 billion social media users worldwide online, with 11 new people using social media every second. With a strong strategy, you can use social media to generate brand awareness and leads. You can even develop lasting relationships to maintain loyal customers.

Not sure how to generate leads using social media campaigns? Here are a few social media marketing tips that can help.

Set your business up for success and generate leads with these tips today.

Research Your Audience

Before you develop posts or ads for your social media marketing strategy, gather research. Developing a strategy with research can help you develop more effective content. Otherwise, your content might not resonate with your target audience. 

In fact, 74% of consumers get annoyed when content doesn’t match their interests. 

Instead, you can use personalization to connect with consumers on an emotional level. About 50% of shoppers would pay more if brands provided personally relevant content. Nearly all marketers (98%) say personalization advances customer relationships, too.

Advancing customer relationships can lead to loyal customers, leading to repeat sales and a higher ROI.

Define your audience based on demographic research like:

  • Location
  • Age
  • Gender
  • Marital status
  • Education
  • Language
  • Career

Then, gather psychographic research. Consider interests, hobbies, online behaviors, and pain points. Determine which social media marketing channels your customers use most often, too.

When developing your social media marketing strategy, you don’t have to use every platform at once. Instead, start with the platform that’s most popular for your audience. As you strengthen your strategy, you can expand to other social media platforms and channels.

Perfect Your Profiles

A strong social media platform can help consumers learn more about your brand. If they like what they see, they might decide to follow your account. You can start building an audience and generating repeat sales as your following grows.

First, make sure the information on your profile is up-to-date and accurate. Use a link to your website or a dedicated landing page to generate leads. If it’s not easy for people to find your website, you could miss a chance to generate conversions.

Use an eye-catching, branded image for your profile picture. Write a helpful description of your business, too.

Consider using a branded hashtag displayed on your profile to help consumers find your unique content. 

On some platforms, you can also use automation for FAQs and customer communication when you’re unavailable. 

Create Lead Magnets

You can use freebies (case studies, discount codes, webinars, eBooks, product samples, etc). to generate leads.

First, choose a freebie your customers want. Make sure it’s something valuable they can’t find anywhere else. Then, encourage them to complete a form in exchange for the offer.

You can use social media to host a contest in exchange for a freebie as well. When they sign up, encourage them to complete a form and follow your account as a submission. 

Use Quality Content

Once you research your target audience, start creating unique, branded, fresh content for social media. Branded content can help brand awareness and recognition grow over time. If you’re using stock photography, however, customers might start to take notice.

They might think your brand is ingenuine or cheap if you’re not using original images. You could struggle to stand out from the crowd as well.

Diversify your content with images, animations, videos, contests, polls, quizzes, and more. You can use Instagram Stories to create interactive content as well. Interactive content can help you boost engagement, which could make your brand more memorable.

You can also collaborate with others to create content for social media.

For example, you can partner with an influencer. When they promote your brand, share the post they created on your own account. Working with influencers can help you gain brand visibility and credibility.

Try partnering with other businesses, too.

Otherwise, try posting more user-generated content (UGC). Ask your customers to post photos of themselves using your products or services. Have them use your branded hashtag to ensure the content is easy to find.

As you begin posting on social media, end your captions with strong CTA language. Make sure the CTA is clear, concise, and urgent. Strong captions can help you generate more business through social media.

Design PPC Ads

Pay-per-click (PPC) advertising on social media can help you gain more brand visibility. Your PPC ads will appear amongst organic content to make the ads less intrusive. You can use a CTA to direct consumers to follow your account or visit your website.

Make sure to use branded images when developing your PPC ads.

You can target consumers based on age, geographic region, or other demographics. Specifying your audience will help you create more targeted ads.

If you need help, consider working with an experienced agency before developing your social media campaigns. 

Offer Value

As you continue creating social media content, don’t neglect to offer your followers value.

Consumers need to trust your brand before they’ll trust your product or service. Establish yourself as a credible resource by providing helpful content. Avoid using sales-heavy language, which could deter followers.

Instead, try to educate, inspire, or entertain your audience with fun or knowledgeable content.  

Review and Adjust

Once you begin using these social media marketing tips, review your campaigns. Determine which tactics are helping you generate the most leads. Then, start making adjustments to your campaigns.

For example, you can use A/B testing with your PPC ads to determine what language or images generate leads.

You might notice your customers prefer videos over still images. Maybe they love polls and quizzes.

Continue making changes to your strategy over time to generate more business and a better ROI.

Generate Leads With These Social Media Marketing Tips

Social media is an easy, effective way to generate leads online. Use these simple social media marketing tips to get started. In time, your social media campaigns will help you generate brand awareness, website traffic, and sales. 

You don’t have to develop your social media campaigns alone, though. Working with an agency could make all the difference. 

Contact our team today to learn more.