Webinars can be a great way to interact with your audience and share great information about your business. Webinar promotion, on the other hand, can often be a challenge.
With only so much time in the day and a limited budget at your disposal, it’s pertinent that you make the most of your promotional tools.
Curious to see what that looks like? Keep reading as we explore three integral webinar promotion techniques that are sure to drive attendance figures.
Start Your Webinar Promotion in Advance
In an ideal world, you’ll want to begin your webinar marketing at least a month or two in advance. Though that might seem like a long time, the purpose of this is two-fold:
First, it provides more opportunities for sign-ups. As a fun promotional tool, offer an early bird discount to those who sign up before a certain date.
Studies show that 17% of attendees sign up at least 15 days in advance.
Early advertising provides an opportunity to adjust your marketing strategy as needed. If you’re a few weeks out from the webinar and you’re not quite reaching your target audience, you can use the analytics you’ve already collected to course correct.
In turn, this can help you better use your marketing budget.
Offer a Teaser
We live in an age where access to information is near limitless. As a result, quick, informative content is king.
The general concept behind content marketing is simple enough: use your expertise to draw your audience in and establish authority. Once your company demonstrates competency, the audience is more likely to give you their business.
You can incorporate your upcoming webinar by offering a taste of what’s to come. Whether it’s an overview of the subjects you’ll discuss, or even part of the webinar itself, giving info away for free is a great way to draw people in.
Cross-Promote Across Multiple Channels
There are so many advertising avenues at your disposal, and you’ll want to use as many as possible.
For starters, your business needs a strong social media presence. We’ve discussed this a bit in the past, but social media isn’t just a place to waste time — it’s where customers go to make purchasing decisions.
As you draw up your marketing strategy, think about how you can incorporate multiple channels, such as email, social media, and content generation. Let these platforms work with conjunction to provide a full, thorough platform for your webinar.
Most social channels, such as Facebook, also include targeting assistance. That extra help can prove invaluable if you’re planning to buy ad space on social media, leading to an even bigger attendance.
Ensure a Full House every time With These Promotional Tips
Let’s quickly recap what we’ve discussed today.
When it comes to webinar promotion, the earlier you advertise, the better. Likewise, you’ll want to cover your bases on all digital channels where your brand has a presence. And don’t forget to entice your audience with a fun, informative teaser so they can see how great your webinar will be.
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