It isn’t hard to see how important digital marketing campaigns are. It is, however, difficult to know how successful your campaign is at first.
Elements of digital marketing bleed into one another, making it difficult to measure specific results sometimes. That said, there are a few digital marketing metrics that you can monitor to keep track of your campaign’s efficacy.
We’re going to take a look at those metrics in this article, giving you a better idea of how to gauge your success.
Let’s get started:
Keep Track of These Metrics
Naturally, there are big picture sales or brand awareness goals that you’re trying to achieve with your digital marketing efforts. And, while you are building momentum, it may take a while for those overarching metrics to start improving.
Before you start having notable success, you’ll have to keep an eye on some of the following points. These smaller measurements are what contribute to your overall success.
1. Overall Site Traffic
You can use a number of tools to monitor the overall traffic to your site. Google Analytics is a great place to start.
Google Analytics allows you to keep tabs on how much traffic each of your site’s pages is getting over time. You can see how slight changes help or hurt your traffic, allowing you to fine-tune your process.
Site traffic is the most fundamental metric that can clue you in to how well you’re doing.
2. Time Spent on Site
One measure that can help you assess the quality of your page is the amount of time that users are spending on your site.
This metric tells you whether users are finding your information useful and engaging. All of the optimizing in the world can bring people in, but your site won’t be successful if the on-page experience isn’t engaging.
If people aren’t spending much time with your content, it may be time to rearrange your site architecture or consider putting more time into the on-page content.
3. Sources of Visitors
A good digital marketing campaign should bring traffic in from multiple places. Google searches, for example, shouldn’t be the only place that visitors are finding your page.
Social media and backlinks are other areas where you should be bringing in new visitors. You can identify the source of your visitors with the help of digital marketing tools.
If you’re seeing more traffic from some areas than others, try and even the playing field by using your strengths across all platforms.
4. High Bounce Rates
Your bounce rate refers to how often people are landing on your site and immediately hitting the back button.
High bounce rates indicate that your landing page is out of line with the rest of your digital marketing efforts. In other words, it means that people are immediately put off by your page and want to find their information elsewhere.
If your rates are high, you’ll want to do some serious restructuring.
5. Backlinks
Backlinks are the links that other sites use to send people from their pages to yours.
When other sites think that your information would be useful to their users, that’s a great sign. Especially considering that you could potentially be their competition.
A high volume of backlinks is a great measure for search rankings as well as an independent source of traffic that comes free of charge.
Need More Digital Marketing Help?
Hopefully, these digital marketing metrics can help you keep close tabs on how well you’re doing. There’s a lot more that goes into great optimization, though.
Would you like more specific help? Contact us today to get started.