We live in a digital world and if you want your business to thrive and prosper, then you need to learn digital marketing basics. When people want to learn about a business, they don’t go to the Yellow Pages, they go to Google.
Are you the first business they see when they type in a search query? Unless you’re making a concerted effort to do that, then probably not. Your competitors are working on their digital marketing plan and so should you.
Don’t worry, it’s not as scary as you think. We’ll tell you the basics of digital marketing, so you can get started today.
Digital Marketing Basics Begin with a Website
Your website is the hub for your digital marketing plan. It’s where people go when they search on Google and it’s where your landing pages are at for digital advertising.
Your site needs to look great on both desktop and mobile devices and be easy to use. Mobile search is outpacing desktop, so Google has created mobile first indexing, which uses your mobile site for determining your search engine rank.
How good it looks on mobile and how easy it is to navigate are a major part of digital marketing and search engine ranking.
Search Engine Optimization for Your Business
Regardless if you’re a business serving a region or a web-only store serving the whole world, you need search engine optimization. SEO is using good content and keywords on your site so Google places you above your competitors for those search queries.
Google’s main concern is providing the best websites for the searchers. They do that by using sites high in expertise, authority, and trustworthiness (EAT). You gain this through educational and informative content on your site that is optimized for keywords.
Local SEO is for companies serving an area. It uses Google My Business, region-specific information, and online reviews to improve not only search rankings but also placement in Google Maps and other Google snippets.
Google Ads Platform is Paid Marketing
The Google Ads platform can be confusing to understand, especially for beginners. You might lose your monetary budget quickly with little results if you don’t understand it completely.
You can start slow and learn or you can hire specialists to run it for you. Their types of advertising include search ads, video ads, shopping ads, and display. You need to determine which would get the most improvement for your site.
You craft the ads, choose the keywords and create a budget for each campaign. The more budget you have, the more likely your ad will be chosen for the best positions.
Digital Marketing Starts with You
It’s not a matter of if you need digital marketing basics, it’s how much you need. We’re experts in all forms of digital marketing, so if you need help understanding Google Ads or need some help with content development or social media, then contact Incricia today.