Trying to get customers to find you online can feel a lot like trying to get a distant acquaintance to hear you shout their name in the middle of Times Square.
It’s not easy.
The good news? If you master search engine optimization (SEO) and content marketing — and yes, they are two different things, although they complement each other — you can be well on your way to increasing sales in 2020.
After all, research shows that the average American spends nearly nine hours a day viewing digital content. And that figure jumps to 11 hours for millennials in particular.
Here’s a rundown on what makes SEO so important and why content creation is so critical for your SEO strategy.
Let’s get started!
What Are Content Marketing and SEO?
SEO refers to the process of optimizing a website so that it achieves higher rankings in relevant online searches.
Content marketing, on the other hand, refers to producing interesting or useful online content to help a possible client to move through your sales funnel. This sales funnel features multiple stages, including awareness, interest, and engagement.
In light of the above, it’s paramount that your strategy for content marketing is designed to help your company’s site to rank higher and thus reach more prospective customers.
How SEO and Content Marketing Work Together
SEO is considered the distributor and enabler. Meanwhile, content marketing is deemed the creative producer. For the best results, it’s critical that your content creation and SEO strategies are aligned.
Because Google is designed to help users to discover the information they want and need, SEO begins with offering relevant content to your prospective clients.
In the same way, content marketing is all about capitalizing on useful information about relevant topics in order to make potentially lucrative connections with your possible clients.
When content marketing and SEO come together, you can create an effective SEO program and holistic content that will lead to measurable outcomes for your company.
Unify SEO and Your Content
One of the most important things you can do on the marketing front is to consistently produce content. Why? Because Google ranks newer content more highly than it does existing content.
In other words, when you produce fresh content, it immediately gets an advantage on search engine result pages.
Also, make sure that you insert other site links into the content you create. The more links you include in your website content over time, the more traffic your site will draw. And the more attention you’ll get from search engines, like Google, too.
How We Can Help with Content Creation
We have a proven track record of helping companies to manage their brands with top-tier communication strategies. Our strategies ensure consistent overall communication, brand values, images, and messages.
Our goal? To help you to engage your audience with impactful, optimized content that you can promote through various channels.
Get in touch with us today to find out more about how our company can make your company stand out online through powerful content creation and, in turn, boost your bottom line this year.