When it comes to marketing, as the old adage goes “content is king”. This may be a true statement, but it is also not giving the full picture.
While creating quality written content – such as blogs, ebooks, whitepapers, and social media captions – is a huge part of any digital marketing strategy, it should only be one piece of a larger puzzle that, when put together, makes irresistible content.
We’re talking about content design – the intersection between amazing content and the way in which it is aesthetically presented to its intended audience.
Below are five simple tips on how to make sure your content design is on point, so your digital strategy will be, too.
1. Content Design Is Collaborative
So you’ve come up with an amazing digital strategy. You’ve created a concept, you’ve sourced your imagery, and you’ve got your content—from three completely different sources. Not good.
When creating a winning content strategy, all the key players, including the graphic designers and copywriters should be working in tandem with each other, rather than in a disjointed manner. This can make for messy content that’s not cohesive and, as a result, not particularly powerful.
2. Context Is Everything
Does both your content and its design make sense for the message it is conveying? Does it relate to an earlier strategy somehow, and, if so, does the content design make that clear to the audience? All these things are important for a campaign that’s truly impactful.
3. Accessibility Is Key
The point of digital marketing content is for it to be able to reach people. If it’s not grabbing their attention and immediately recognizable, relatable and readable, then it’s not doing its job. Content design either can enhance a strategy’s accessibility or completely annihilate it. The choice is up to you.
4. Sometimes Simplicity Is Superior
While it’s easy to get carried away with content design, trying to create the most eye-catching and creative page you possibly can. Sometime, simple is the right way to go. Consider your audience as well as the message and let these two things be your guidance on whether you want your content design to be over the top or more low-key. Different campaigns will require different energies. Knowing this is the first step toward success.
5. Know Your Audience
If there is one thing that should be at the heart of every content design project: it’s this. Your audience. If you don’t know everything about your audience, from their age to their location to what they had for dinner last Tuesday, you’re already failing as a content designer.
Of course, this is an exaggeration, but on a serious note: only when you get to know your audience will you be able to create a content design that really resonates.
Creative Content Design for More Cohesive Campaigns
If you haven’t yet fully embraced the practice of content design for your content marketing campaigns, then what are you waiting for? If it still seems a little daunting, we’re here to help. Get in touch with us today to see how we can help you take your campaigns to the next level with creative content design.