Did you know that in the past five years, 640,000 people went online for the first time?
We are living in a digitally-driven age. The internet occupies just about every facet of our lives, and business growth is no exception.
Digital marketing can be intimidating to small businesses. However, there are plenty of unique strategies available to give even new businesses an edge in the game.
Keep reading below for five ways you can improve your digital marketing strategy!
Keep It Authentic
It’s easy for brands to pander to their audiences with the use of buyer personas and targeted advertising. However, how many have a personal touch behind them?
There is a strong desire among consumers for genuine brands. It’s important to humanize your brand in order to connect with your audience.
Interviews with employees can increase your authenticity. Behind-the-scenes videos are another great way to show the real faces behind your company.
Put an Emphasis on SEO
Search engine optimization (SEO) is one of the most important building blocks for any digital marketing strategy. It’s crucial that you utilize it to the best of your ability.
Many people don’t bother clicking past the first or second page of Google. You have to refine your SEO techniques in order to appear on the first page.
Get a good grasp on which keywords are relevant and how you can improve your link-building. Return to old content and refresh it with keywords and phrases to increase your chances of showing up in searches.
Make Your Digital Marketing Strategy Mobile-Friendly
As you build your digital presence, it’s critical that you make it as mobile-friendly as possible. After all, 52% of global online traffic comes from mobile phones.
While social media is inherently mobile-friendly, make sure your personal website is as well. Ensure that your brand’s website is easy to access and navigate on a phone before launch.
Customize Your Content
Did you know that 63% of consumers grow frustrated when a company’s content is generic? More and more shoppers are searching for unique, custom content.
Personalized content should be at the forefront of your digital marketing strategy. Personalized content is more engaging and helps create a stronger relationship between a brand and its consumer.
By personalizing content, you’re showing your customers that you care about their needs and wants. And if it’s effective personalized marketing, you’ll require less of it to generate conversion.
Collaborations will help you expand your digital reach. Ideally, you will collaborate with a mix of influencers and like-minded professionals.
Influencers are useful collaborators if you’re hoping to extend your brand to new audiences. If an influencer’s target audience is different from your own, you will be introducing your products to an entirely fresh set of eyes.
Collaborating with other industry specialists will open you up to new audiences as well. It will also help establish you as a friendly and knowledgeable voice within your community.
Building Your Strategies
Digital marketing can grow a bit repetitive. After all, there are only so many times you run the same Facebook ad.
However, there are plenty of new marketing trends emerging every day. The tips above will help you as you create your own digital marketing strategy.
Need help perfecting your digital marketing strategy? Contact us to get started!