Today, there are over 1.5 billion websites worldwide. However, fewer than 200 million are active.
But how can you stand out in this sea of competition? Having a strong digital marketing strategy is key.
It can feel overwhelming to devise a successful strategy, but it doesn’t have to be. Read this guide on the top digital marketing tips you won’t want to miss for 2023 and beyond.
1. Focus On Your Customers
Focus on personalized recommendations, valuable content, and the customer experience. Update your website and ensure it’s mobile-friendly since many browse on their phones.
Next, the user experience should be top-notch. Successful digital marketing means that you have easy navigation and a quick-loading site.
Consider customers’ needs as you create your site and content. Use chatbots on your site to answer common questions customers might have and leave messages when your team isn’t available. Chatbots can also promote products and provide customer support.
2. High-Quality Content
Your digital marketing campaign must include high-quality content. Think about your customer’s pain points and how you can solve them.
Consistency is key. Decide how many days per week you’ll publish content on your site and social media. Create informative guides with facts that people are likelier to share with others.
Learn SEO (search engine optimization) to increase your site’s organic (free) traffic. You can apply SEO to your social media campaigns as well.
Don’t forget to build your backlinks. This is when another company links back to you. The higher the site’s reputation with Google, the more it’ll help your site.
3. User-Generated Content
Use informative content and engaging photos. Don’t forget important facts and figures.
Have video testimonials of customers talking about their experience with your company. Reviews should also be on Yelp, Facebook, Google, etc.
For products, have live unboxing events. Have social media posts of customers enjoying the products.
To get more reviews, send out a postcard or email thanking the customer for their purchase and inviting them to leave a review. Include a QR code or instructions for them to leave a review.
You could also offer an incentive for user-generated content. Customers love special discounts. Contests are another option for them to win a prize.
4. Educational Videos
Create educational videos on YouTube, TikTok, Instagram, and more. Today, you can find Reels on Instagram and Facebook.
The great part is that they can be short. Include client testimonials, show a day in your team’s life at work, your company’s values, etc.
If you’re unsure what to post, check out competitors. Think of your customers’ pain points and how you can solve them. Consider recycling blog content into video format.
5. A Clean Website Design
Have space between content and images on your site. This prevents your customers from being overwhelmed; instead, they can find where to go next.
Avoid generic images and instead use custom graphics. You’ll find asymmetric styling, parallax scrolling, and animated cursors more often. Consider hiring a web designer to stand out.
6. LinkedIn
You need to be on LinkedIn if you’re a B2B company. Even if you’re not, it’s an excellent way to network.
Create organic content to increase your followers. Don’t forget a call-to-action at the end, whether it’s making a call, buying your product, or signing up for your services.
7. Influencer Marketing
Influencers have a large audience to promote your product. They’re an excellent way to reach a brand-new audience for your products and services.
Even if you don’t have a large budget, there are various influencer sizes to choose from. Micro-influencers are less expensive but can still have an engaged audience.
8. Data Analysis
Create a spreadsheet to view monthly stats for your social media channels, websites, Google ads, and other forms of marketing. View year-to-year and month-to-month stats. Creating slides instead of a spreadsheet is another option.
9. Guest Blogging
Did you know that 31% of marketers use blogging to build brand awareness? Guest blogging is an excellent way to tap into a new audience and build backlinks. Many websites will allow you to link back to your site or product.
Check out other websites within your niche. This also helps the publisher since they’ll have informative and fresh content from a new perspective.
It’ll also help them since you could link back to their site. Look into the reputation of various sites and try to write multiple guest blogs.
10. Use Marketing Tools
There’s SEO software to make searching easier. If you’re using WordPress, there are plugins to help.
Don’t forget about analytics and reporting software. This will help you determine your results and profits.
Another popular tool is a CRM (customer relationship management system). Communication and each client/customer can be managed through this system. You can record when you’ve sent out calls, emails, etc.
Automation tools are also popular. In your emails, consider using sequences to automate the process.
In the email, you can send free products or deals to encourage them to buy. Use analytics reporting, such as a CRM, to view consumer behavior.
11. Scheduling Tools
Use scheduling and appointment tools to automate the process. Pre-recorded demos on your site will show potential customers, your products, and your services.
Many will allow them to pause, stop, and rewatch the demo. DocuSign is another popular tool since customers can sign their signatures online.
The Top Digital Marketing Tips
After reading this guide, you should better understand some top digital marketing tips. Go through this guide and don’t stop here; continue to learn and grow since they can change with time.
Are you looking to stand out from the crowd and apply an effective marketing and branding strategy? Contact us today to get started!