One of the ranking factors for being favored by Google and appearing higher in search results pages is keeping your content fresh and up to date. If you’re showing up with no content development every time your site is crawled by Google bots, then they may start to see your site as out of date.
Website users want the latest information on questions they are looking for. If you’re not fulfilling the user intent by having only old content on your site then you will most likely start to see a drop in rankings and turn fewer readers.
It can be challenging to keep on top of this and to constantly develop fresh and exciting and compelling content for your business niche.
This guide will go into various methods you can use to help keep your content creation, fresh, even when you are stuck for ideas. Read on to find out more.
What Is A Content Development Plan?
A content development plan is a full-cycle process that includes the creation and distribution of content that aligns with a business goal. These goals could include things like building trust with your clients through boosting user engagement.
Fresh content is essential to this, and it should be an integral part of your business’s marketing content strategy.
Easy Ideas For Keeping Content Fresh
Publishing fresh content regularly not only gives returning customers new things to look at but can also help drive more regular traffic to your site. The more people that visit your website the more authority your website will gain. This has a direct impact on search engine results and will improve off-site SEO.
Here are some great ways to keep the content on your site fresh.
Create Compelling Copy
By creating new and compelling copy, you can retarget not only existing companies but also drive business to new customers. If you have existing landing pages, take a look through them. Are they exciting to look at and read and do they take the viewer on a journey and encourage them to click through and buy?
Some ways you could enhance and update your copy is by adding in any statistics or customer reviews. If you have social media mentions, these can also be a great way to add validation and be more interested in your copy.
As part of your development plan, not only should you be budling fresh new landing pages with completing copy but you should also plan in time for updating old pages and repurposing them to give them a new lease of life. If certain things are working, then get rid of them if they bring no value.
Is Your Business Content Up To Date?
If you work in an industry that’s constantly changing, have you checked that your content is up to date with the latest trends? If it’s not, then you’ll be giving users out-of-date information.
Don’t delete the old articles. Older articles may still draw in traffic because SEO can take months to start to rank. Newly written articles may struggle at first to rank high, especially if they are in a competitive niche.
Instead, build cluster content around these older articles by adding internal links to new, fresh, and more relevant articles. This helps to keep viewers on your site.
Use Google Trends to Observe Popular Keywords
To help keep your content fresh, plan articles and content surrounding what is popular on Google Trends. Ask yourself, what are people searching for now in your niche, and create content that relates to these topics.
You may also want to go back into older copy and articles and update or tweak things based on what people are searching for.
Post Your Content on Social Media Platforms
If you’re looking for different avenues to drive traffic and create awareness, then use existing content and repurpose it with social media in mind. If you don’t have time to research and write a whole new piece of content, then repurposing could be a great way to stay fresh.
By posting on social media, you will also find that they will reach a different demographic than what your website does. Depending on the niche of your business, you may have to do little research and experimentation into what platforms will be best for driving traffic to your site.
Ways To Repurpose Old Content
If you’re looking for a quick way to produce fresh content, then repurposing is a great way to go about it. Here are some solutions you could try.
- Repurpose formal articles into review or interview-style posts
- Use blog post information to create a poll on Twitter
- Make information on your site into infographics
- Make an industry-specific podcast based on your site content
- Or, offer to be interviewed on a topic for someone else’s podcast
- Make an eBook that appeals to your audience based on your most popular articles, this can also form part of a sales funnel
Is Your Website Content Fresh?
If you’re struggling to come up with a content development plan to keep your website fresh in the eyes of Google, then speak to the team at Incricia. Our team specializes in strategies to get your business seen.
We work closely with our clients to find out their exact needs before creating an actionable strategy that drives results. Whether you’re looking for brand awareness or building on the relationship you have with existing clients, our knowledgeable team can help. Contact us today to schedule your free consultation.