If you’re of the mindset that public relations is as obsolete as your old AOL account (apologies to those still holding on to theirs!), consider this: PR, when strategically executed as part of your marketing toolkit, can play a critical role in branding your product or service.
You may think that public relations is just for big business, but growing businesses can also benefit from a smart PR strategy. Here are five public relations tips that will help your business thrive and survive. Build Relationships Start by building relationships with the media. Building relationships with the media could be as simple as […]
Do you include public relations in your marketing strategy? If not, you are overlooking an important opportunity to get your brand and message out to a larger audience. Public relations is a strategic communications process that can enhance credibility and visibility for your organization while supporting all other marketing efforts. It can also be one […]