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What is Brand Positioning, and How to Use it Strategically?

What is Brand Positioning, and How to Use it Strategically?

March 16, 2023
Cindy Crici
Categories: Branding
Brand positioning is a deeper look at how your brand positions itself in a market relative to competitors.
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5 Steps to Find Your Brand Voice

5 Steps to Find Your Brand Voice

September 16, 2022
Cindy Crici
Categories: Branding
Every brand needs to take time to establish and develop its voice because without it, their words are just noise in a busy world.
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Rebrand or Refresh?

Rebrand or Refresh?

August 3, 2022
Cindy Crici
Categories: Branding
It’s time for a change -- but how much of one and where should you start?
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Are Your Execs Superhero Material?

Are Your Execs Superhero Material?

June 10, 2022
Cindy Crici
Categories: Branding
Effective executive branding can launch your company’s reputation into the stratosphere! Check out these 4 practices that can help you take off.
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How to Brand Your Growing Business

How to Brand Your Growing Business

April 19, 2022
Cindy Crici
Categories: Branding
Branding has a major impact on how potential customers and clients view your small business. You can make your growing company stand out by developing a strong brand.
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The Secrets to Creating an Awesome Brand Manifesto

The Secrets to Creating an Awesome Brand Manifesto

June 8, 2021
Cindy Crici
Categories: Branding
You need to create a brand manifesto, and you need it to be unique and memorable. Find out all the insider's secrets in this article.
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Executive Branding Strategies Beyond LinkedIn

Executive Branding Strategies Beyond LinkedIn

November 24, 2020
Cindy Crici
Categories: Branding
This isn't your normal, ordinary branding — it's executive branding. To become true thought leaders, executives must undergo intense training and become the...
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When Is the Right Time to Rebrand Your Company (and When Isn’t)?

When Is the Right Time to Rebrand Your Company (and When Isn’t)?

September 28, 2020
Cindy Crici
Categories: Branding
Consider a face lift for your company brand? Sometimes new is better, while other times it's not. Learn when is (and isn't) the right time to rebrand.
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5 Tips for Building Brand Awareness

5 Tips for Building Brand Awareness

August 3, 2020
Cindy Crici
Categories: Branding
Building brand awareness is a necessary step for a successful business. Read on for tips for increasing visibility and reaching a wider audience.
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How to Find Your Perfect Brand Voice

How to Find Your Perfect Brand Voice

July 22, 2019
Cindy Crici
Categories: Branding
With any company, finding the right brand voice is pivotal to attracting customers. Here's how to pinpoint your exact brand voice.
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