You need to create a brand manifesto, and you need it to be unique and memorable. Find out all the insider's secrets in this article.

This isn't your normal, ordinary branding — it's executive branding. To become true thought leaders, executives must undergo intense training and become the...

Consider a face lift for your company brand? Sometimes new is better, while other times it's not. Learn when is (and isn't) the right time to rebrand.

Building brand awareness is a necessary step for a successful business. Read on for tips for increasing visibility and reaching a wider audience.

With any company, finding the right brand voice is pivotal to attracting customers. Here's how to pinpoint your exact brand voice.

Your brand is what connects you to your customers and is essential for any business. Check out these 7 branding tips and stand out from the competition.