Brand positioning is a deeper look at how your brand positions itself in a market relative to competitors.

Every brand needs to take time to establish and develop its voice because without it, their words are just noise in a busy world.

It’s time for a change -- but how much of one and where should you start?

Effective executive branding can launch your company’s reputation into the stratosphere! Check out these 4 practices that can help you take off.

Branding has a major impact on how potential customers and clients view your small business. You can make your growing company stand out by developing a strong brand.

You need to create a brand manifesto, and you need it to be unique and memorable. Find out all the insider's secrets in this article.

This isn't your normal, ordinary branding — it's executive branding. To become true thought leaders, executives must undergo intense training and become the...

Consider a face lift for your company brand? Sometimes new is better, while other times it's not. Learn when is (and isn't) the right time to rebrand.

Building brand awareness is a necessary step for a successful business. Read on for tips for increasing visibility and reaching a wider audience.

With any company, finding the right brand voice is pivotal to attracting customers. Here's how to pinpoint your exact brand voice.