Mobile App Launch

In a partnership that dates back to flip phones and floppy disks, we’ve been providing marketing communication strategy and creative services to WASH since the 1990s. But when the leading laundry operator launched a mobile payment app in 2017, the Incricia team went full throttle to ensure a successful deployment.

You see, in what was a traditionally a low-tech, coin operated industry, WASH essentially transformed the user experience with a mobile app for payment. Working closely with app developers, Incricia served as an extension of the WASH marketing team providing strategic guidance and hands-on support. And, with a goal of increasing consumer engagement, launch and adoption of the app has dramatically boosted their brand power.




Creative Ideation

Content Creation

Omni-Channel Digital Campaigns

POS Displays

Marketing Management

Copywriting & Messaging



Adoption: 250,000+ users

Conversion: 92% conversion

Engagement: 27% response to in-app promotion


Client Kudos

We’ve worked with Cindy and the Incricia team for two decades and have never looked back. They always marry sound strategic thinking with creativity and innovation, but with the mobile app launch they really kicked it up a notch. The response has been phenomenal.” – Cathy Jackson, VP of Marketing


About WASH

WASH introduces ease and convenience into the laundry experience with their tech-forward solutions, expert management and top-of-the-line equipment. A multinational company operating and 20 U.S. states and all the Canadian provinces, WASH provides a variety of innovative laundry solutions for multifamily, campus and on-premise laundry operations. It is estimated that 7-million people do their laundry in a WASH facility.  You can learn more about how WASH is transforming laundry at