WASH Website Update

We’ve enjoyed a highly successful, two-decade-plus relationship with WASH, collaborating on a wide range of marketing initiatives—including several websites. So it’s only natural that, when the company needed a fresh, modern website that reflected its current brand values and advanced technology, we were happy to answer WASH’s call for assistance.

As part of the “WASH working group,” we collaborated with an internal IT department and two external vendors to create a website like no other in WASH’s history. We took the lead on the creative side of the project, offered suggestions for graphics and images and—most significantly—wrote the content for the site. Our goal was to continue supporting the needs of owners and managers while nudging the focus toward consumers, helping them enjoy a better experience on the site and in their laundry facilities.

The revamped site features exciting enhancements, such as intuitive navigation to help users quickly find what they need, a range of self-help tools, and a huge, robust online library of consumer-focused articles and how-to tips. Plus, we continue to work with the WASH team to frequently update content, making the site a timely and relevant resource hub for the WASH audience.


  • Strategy
  • Vendor Selection & Management
  • Project Management
  • Copywriting
  • Creative Direction


The update produced a website that was significantly easier and more intuitive to navigate, with a well-organized structure, a logical flow and robust, consumer-focused content. As a result, owners/managers and end-users alike turn to wash.com for information, support, articles and tips.

Client Kudos

“Cindy and the rest of the Incricia team are easy to work with, proactive and great about staying in touch throughout the entire project. They have been able to do everything we’ve ever asked them to do. Their help with our website redesign project is a shining example of that. And they not only continue to produce rich content, but they know how to strategically organize and place the content to maximize the user experience. It’s great to have a partner you can rely on, knowing that things will always get done.”

—Adrian Gomez, Marketing Specialist

About WASH

WASH introduces ease and convenience into the laundry experience with their tech-forward solutions, expert management and top-of-the-line equipment. A multinational company operating in 24 U.S. states and all the Canadian provinces, WASH provides a variety of innovative laundry solutions for multifamily, campus and on-premise laundry operations. It is estimated that 7 million people do their laundry in a WASH facility. WASH is a privately held company founded in 1947 and based in El Segundo, California.

Learn more about how WASH is transforming laundry at www.wash.com, email [email protected] or call 800-421-6897, ext. 1600.