Positioning Strategy

Green Flash Brewing Company, known for its popular lineup of specialty craft beers including fan favorites like West Coast IPA and GFB Blonde Ale, partnered with Incricia to provide strategic communication guidance. By generating a consistent wave of positive news we continually reinforce confidence in the Green Flash brand. Topics align strategic messaging around its local, independent focus, and innovative craft beer and brewers.



Press release development

Issues management

Media outreach

Interview coordination


Through sustained media relations outreach announcing positive news and milestones for Green Flash, Incricia has heightened favorable awareness and visibility for the company’s brand.  These efforts have resulted in widespread positive media coverage for their key announcements, reaching more than 325-million readers and influencers through media coverage widely read by the craft brew industry and craft beer enthusiasts, as well as within Green Flash’s local and regional media


Client Kudos

  • Cindy and team helped Green Flash Brewing Co. create a clear PR plan for our brand refresh. She was professional, acting as true partner every step of the way, to share out story with the rest of the world. I was also provided a coverage book to quantify our press release which was extremely useful. I would highly recommend working with Cindy and team!

Ben Widseth, Vice President of Marketing, Green Flash Brewing Co. / Alpine Beer Company


About Green Flash Brewing Company

Green Flash is an award-winning, independently owned and operated craft brewery founded in 2002 to bring fresh ideas and a sense of adventure to craft beer. Today, Brewmaster Erik Jensen leads brewing operations with unconventional ingredients and an obsession over every detail of the brewing process.  Green Flash brews an eclectic lineup of specialty craft beers and distributes them throughout California and selected Southwestern and Northeastern U.S. markets. Headquartered in San Diego, Green Flash produces and sells the Green Flash and Alpine portfolio of beers.