Cooperative of American Physicians, Inc. (CAP)

Over the last eight years, CAP has looked to Incricia to serve as an extension of its marketing department. This leader in the healthcare community has collaborated with the Incricia team on numerous high-profile marketing projects. With a relationship built on trust and responsiveness, Incricia is proud to continually deliver the right mix of strategy and creativity to boost CAP’s brand power.



Positioning & Messaging

Design & Branding

Marketing Management


Brand Building – Created corporate identity materials

Product Launch – Successful deployment of the CAPAssurance service line

ROI – Developed a series of revenue-generating omni-channel campaigns

Client Kudos

“Incricia is an extraordinary resource for CAP. Cindy and her team are capable of handling the entire spectrum of online and traditional media marketing. They are strategic AND tactical. She recently developed a new corporate tagline for us; and has produced a number of winning marketing campaigns and materials. When I talk with Cindy, I always feel that I am getting the strategic perspective of a seasoned marketing executive – and then she goes off and gets the tactical work done. Amazing, really.”

Ernest Khirallah, Vice President Marketing & Corporate Communications

“I’ve worked directly with Incricia on various marketing projects since 2010. They bring the perfect blend of innovative concepts, sound strategy, and flawless execution. They are a dream to work with and would be a valuable resource to any company looking for a smart, results-oriented partner.”

Hana Kim, Assistant VP Corporate Communications

About the Cooperative of American Physicians, Inc.

The Cooperative of American Physicians, Inc. (CAP) has supported California’s best physicians for nearly 40 years with outstanding medical professional liability coverage through the Mutual Protection Trust, an interindemnity arrangement organized under Section 1280.7 of the California Insurance Code. In addition to superior medical malpractice protection, CAP provides comprehensive risk and practice management resources to nearly 12,000 California doctors.

In 2013, CAP organized CAPAssurance, a Risk Purchasing Group, to bring liability insurance coverage to hospitals, healthcare facilities, and large medical groups. Based in Los Angeles, CAP also has offices in San Diego, Orange County, Sacramento, and Palo Alto. For more information, visit CAP is licensed as a California surplus lines broker (License No. 0B72723). The insurance products provided under the CAPAssurance, a Risk Purchasing Group, program are issued by a “non-admitted” or “surplus line” insurer that is not licensed by the State of California.

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