Public Relations Campaigns
As a private-equity owned company with ambitious growth goals, CoolSys™ depends on Incricia to manage its ongoing public relations initiatives. Incricia leverages CoolSys’ thought leadership, corporate milestones, M&A activity and success stories to generate a steady stream of media exposure and build momentum for expansion efforts.
Over the past three years, CoolSys™, a parent of market-leading refrigeration and HVAC companies nationwide, has undergone transformative growth with eight acquisitions to expand its presence and reinforce its service capabilities in key geographic markets across the U.S., earning the company recognition by the Orange County Business Journal as one of the top 10 fastest-growing private companies in Orange County, Calif..
Press Release Development
Positioning & Messaging
“As a fast growing company, public relations is an essential part of our marketing mix. The Incricia team helps us tell our brand story and maximize exposure with the audiences that matter most to us.” — Mike Ochoa, EVP Marketing & Sales, CoolSys
The full-scale public relations campaign deployed to announce the news that CoolSys was acquired by a new private equity partner was one our most successful CoolSys campaigns to date, reaching 281M online readers with 313K coverage views and 398 social shares.
Coverage included HVAC and private equity trades, as well as local and national business media.
CoolSys is a market-leading refrigeration and HVAC services company, specializing in a full spectrum of best-in-class service experiences and solutions for customers in the retail, foodservice, commercial and industrial market segments. CoolSys and its operating businesses cover every stage of mission-critical systems through engineering and design, installation, service and maintenance, and energy optimization. Headquartered in Southern California, CoolSys has more than 1,400 highly trained, field-based service and installation experts serving the daily needs of more than 4,000 customers across North America. For additional information, please visit https//.coolsys.com.