Building a successful app

Building a Successful App

by | May 17, 2022

So, you’ve been thinking about building a mobile app but you’re feeling daunted by the prospect and don’t know where to begin?

If so, you’re not alone; there are now billions of apps globally and even experienced business professionals might feel overwhelmed at the prospect of breaking into such a huge market. Luckily, it is also one that is always growing. In fact in recent years it has become increasingly easy to launch an app – the difficulty is making sure that app lasts. Out of all those billions of apps it is only the quality ones that make it long term. With the help of this article you can learn the steps to ensure your app is one of those that lasts.

As the mobile industry continues to boom, apps have become an integral part of almost every brand and business. As of 2022, there are almost 300 million smartphone users in America and on average they spend over five hours a day on their mobile phones. Globally statistics show that approximately two and a half of those hours are spent in apps.

Apps are obviously a good way to engage with customers. They allow businesses to provide customer service and support, promote your products and services and generate revenue. But how can you stand out in this age where apps have become commonplace?  Follow the steps below to understand not only how to develop an app but make one that will help you stand out from the crowd and get the results you’re looking for. 

Consider your audience

Think about your target market; Who is going to use your app? What are their goals and challenges? What can your app offer them? What will it have that is both relevant and useful?

Before anything else, answer the question, “Why does this app need to exist?

Knowing your customers’ needs and habits will provide a framework for determining the features that will be most important to include and help you focus your development efforts. 

Define your goal

Before you begin work on your app you should have a clear and concise idea of the base concept down. In order to be successful be sure to remember that it should be a genuinely useful tool; whatever your idea for the app it should provide your customers with tangible benefits. 

Do your research

Before you do anything else, look deeply into your business, your target audience and the app market specific to it. Start by searching the app stores for competing apps. Interact with these apps. What features do they offer? How will you make your app better than theirs? Think of ways to improve upon their versions and how yours will stand out in comparison.

Also consider technical requirements for your app. Which platform will you use? What do you need to know about programming? Will you need to hire someone else to program the app? How can you optimize your app to increase its ease of use and ranking in app stores? 

Create a strategy

Once you have listed the goals you plan to reach and think you already know the why and what your app is going to do; it’s time to start on the how questions.

How will your app work? How do you intend to provide the product and/or services you will offer? Anticipate your customers’ needs and wants in relation to your app. Think of questions users may have about how your app will work and find ways to answer them.

How will your app make money? You can charge people to download your app; make your app free, but feature advertising on it; offer in-app purchases; or, build an audience first and monetize your app later (keep in mind, this model requires a very large user base). 

Design an app that is easy to use

If you don’t have an in-house designer, find an app developer to help you through the process. Keep in mind the most successful apps are intuitive, they use data efficiently and have very simple layouts — the fewer steps for the user, the better.

Consider readability and visual appeal. Be sure the fonts used are large enough and otherwise legible to readers. Images and color schemes used should be well thought out – keep them related to the app’s primary area of focus. Unrelated images, gaudy fonts, and colors that are too dull or too vibrant will all make your app difficult to look at and therefore unappealing to customers. 

Test and test again

Test your app in real-world scenarios to ensure your final product launches without a hitch. Observe users outside your app team testing your prototype, since they may have questions or insights that may not be obvious to you. Be sure to do so on every platform, browser and carrier.

Important things to test include:

  • Design appeal
  • Ease of use
  • Overall functionality
  • Appearance and performance in comparison to other apps

Introduce it to the world!

With billions of apps available, it can be challenging to get noticed. To increase visibility, create a website or landing page for your app, add it to your business website, and relevant social media accounts. You can promote your app in almost any marketing material you produce, including traditional print advertisements, catalogs, brochures, your email signature, and various social media platforms like LinkedIn, Facebook and Instagram.

You should also consider creating an app video for the app stores, starting a blog to improve SEO, and PR to increase awareness. Start marketing your app long before its launch date by publishing sneak peeks to generate excitement or using beta testers to help with word-of-mouth marketing.

Without marketing, even the best apps struggle when it comes to customer discovery and acquisition. Whether your app is in the early development stages or ready for launch, contact us today for a free, no-obligation quote for a marketing campaign tailored to your app. Let us help set the stage and launch your app into success.