Sometimes companies need a good rebranding to get their customer base interested again (or even to reach new customers). But how do you know when it’s the right time to rebrand your company?
It’s a big risk. A company’s branding is an important part of its marketing. A recognizable brand keeps the company in the minds of the customers.
We want to help you figure out if it’s time for a complete renewal or if you just need some tweaks.
Keep reading for a few signs that it’s time to rebrand and a few signs that it might be okay to wait a while.
Moving in a New Direction
When is it time to change up the look of your brand? How do you know when it’s appropriate?
If your business is moving toward a different set of services, it may be time to change your branding. Even if these services are similar, you want your customers to know what to expect when they’re seeking you out. Good branding can help them.
You want to make sure that you’re giving off a good first impression and that your brand is clearly differentiated from your competitors.
If your customers just aren’t responding to your branding at all, or if you’re trying to change your demographic, it might also be time a rebrand. If, for example, you’re looking to attract a younger audience, you may want to be more tech-forward. If you want to attract an older audience, you may want to show yourself as more traditional.
Maybe your industry is moving more quickly than your brand. It’s easy to get left behind if you aren’t keeping up with the latest trends. If you see that all of the other companies in your market are doing something that you aren’t, you might need a change. You shouldn’t be mimicking them; you should be doing it better.
A brand refresh can be all that you need to give your business a complete 180. Don’t believe us? Check out these results from the North American Sustainable Refrigeration Council.
You’re On the Right Track
You might not need to rebrand. Some companies get itchy when they feel like the work that they’re doing is going unnoticed. That doesn’t always mean that it’s time to renew everything.
Check on your analytics. Even if your growth is slow, are you growing? If so, your branding is working.
You might need to work on your social media or marketing presence.
If your customer base is either diverse or exactly the demographic that you’re looking for, your branding is on-point. It’s tough to get the perfect demographic, so if you’re doing it, changing your brand could be risky.
If you’re on the cutting edge in your industry you also don’t need a rebrand. Someone has to be ahead of the game. You might have the branding that other companies are going to strive for.
Do You Need to Rebrand?
Whether you’re just starting out, just looking for an update or you have a new company mission or set of services, it might be time to rebrand!
We want to help you succeed. Visit our site and contact us to learn how we can help you with your company’s branding needs.