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Why You Need to Embrace the Cold Hard Truth of Online Reviews

Why You Need to Embrace the Cold Hard Truth of Online Reviews

June 14, 2019
Cindy Crici
Categories: Public Relations
Like it or not, research proves that millennial consumers and professionals rely heavily on social media platforms for online business reviews and influence.
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10 Tips for Effective Business Writing

10 Tips for Effective Business Writing

June 6, 2019
Cindy Crici
Categories: Employee Communication
Communication. It’s one of the most valued skills employers look for in managers and directors. Yet, many professionals struggle when it comes to putting their thoughts in writing. Luckily, the skill of effective writing is not exclusive to famous authors. It can be taught, learned and mastered by anyone. Whether you’re drafting an email or […]
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Yes, PR Is Still Alive and Well (…and Can Boost Your Brand!)

Yes, PR Is Still Alive and Well (…and Can Boost Your Brand!)

May 3, 2019
Cindy Crici
Categories: Public Relations
If you’re of the mindset that public relations is as obsolete as your old AOL account (apologies to those still holding on to theirs!), consider this: PR, when strategically executed as part of your marketing toolkit, can play a critical role in branding your product or service.
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7 Expert Branding Tips to Take Your Business to the Next Level

7 Expert Branding Tips to Take Your Business to the Next Level

April 23, 2019
Cindy Crici
Categories: Branding
Your brand is what connects you to your customers and is essential for any business. Check out these 7 branding tips and stand out from the competition.
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Direct Mail Marketing: Why It’s Still Important and Top Tips to Increase Response

Direct Mail Marketing: Why It’s Still Important and Top Tips to Increase Response

April 10, 2019
Cindy Crici
Categories: Direct Mail
The response rate for direct mail is 5 to 9 times higher than email. Learn why direct mail marketing isn’t just relevant, but also more effective.
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Content Creation: Why It’s Critical for Your SEO Strategy

Content Creation: Why It’s Critical for Your SEO Strategy

March 12, 2019
Cindy Crici
Categories: Digital Marketing
When it comes to SEO, content is king. Read on to learn why content creation is so critical for your SEO strategy.
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How to Tailor Communication Channels for Better Employee Connection

How to Tailor Communication Channels for Better Employee Connection

February 14, 2019
Cindy Crici
Categories: Employee Communication
Are you looking to have a better connection with your employees? Read on to learn how to tailor communication channels and style for better employee connection.
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5 Best Practice Tips for Content Creation

5 Best Practice Tips for Content Creation

February 8, 2019
Cindy Crici
Categories: Digital Marketing
In today’s digital and inbound marketing world, content marketing is a must-have strategy for any business. In fact, according to a recent whitepaper by Salesforce, content creation ranks as the single most effective SEO tactic by 53 percent. As important as it is to integrate content marketing into your entire marketing plan, it is equally as important to […]
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The Dos and Don’ts of Rebranding

The Dos and Don’ts of Rebranding

January 24, 2019
Cindy Crici
Categories: Branding
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5 Ways Yammer Can Boost Employee Engagement

5 Ways Yammer Can Boost Employee Engagement

January 23, 2019
Cindy Crici
Categories: Employee Communication
Are you looking to have a better connection with your employees? Read on to learn how to tailor communication channels and style for better employee connection.
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