Communication. It’s one of the most valued skills employers look for in managers and directors. Yet, many professionals struggle when it comes to putting their thoughts in writing. Luckily, the skill of effective writing is not exclusive to famous authors. It can be taught, learned and mastered by anyone. Whether you’re drafting an email or […]
If you’re of the mindset that public relations is as obsolete as your old AOL account (apologies to those still holding on to theirs!), consider this: PR, when strategically executed as part of your marketing toolkit, can play a critical role in branding your product or service.
In today’s digital and inbound marketing world, content marketing is a must-have strategy for any business. In fact, according to a recent whitepaper by Salesforce, content creation ranks as the single most effective SEO tactic by 53 percent. As important as it is to integrate content marketing into your entire marketing plan, it is equally as important to […]