If you can keep your employees engaged and up to speed in the goings on within the company, then you are onto a winning track. Employees that are engaged in their job and the company are 87% more likely to remain in their current employment. Given that staff turnover can be a big detriment to […]

Over the past few years, we’ve been following an interesting trend in marketing as more emphasis is being put on “executive branding.” While this concept isn’t new, it’s growing in popularity and necessity as executives are showing a desire to strengthen their own personal “brand” and help their companies establish thought leadership. Executive branding is […]

Is your business thinking about building a mobile app? If so, you’re not alone — the mobile industry is booming and apps are becoming an integral part of almost every business. Recent stats show the average American spends 2.8 hours a day using mobile devices and that 90 percent of that time is spent within […]

Do you include public relations in your marketing strategy? If not, you are overlooking an important opportunity to get your brand and message out to a larger audience. Public relations is a strategic communications process that can enhance credibility and visibility for your organization while supporting all other marketing efforts.  It can also be one […]