Marketing is essential to any business, yet it’s often the first budget cut during uncertain times. A 2022 McKinsey survey found that companies—including a large publicly traded company—resorted to cutting 10-20% of their marketing budgets! Some companies, like many small to medium nonprofit organizations, might not afford the salary and benefits of an in-house marketing […]

Can't decide if your business needs to hire a marketing company? If you notice any of these signs, then you know the time has come.