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The Dos and Don’ts of Rebranding

The Dos and Don’ts of Rebranding

January 24, 2019
Categories: Marketing Tips
After 22 years in business, we decided the time had come to rebrand our company. Not just an update to our logo or a simple brand refresh, but a complete rebuild from the ground up. New name, new corporate entity, new positioning, new visual identity, new systems and billing, new website — the works! This […]
Top 5 Public Relations Tips for Businesses in 2019

Top 5 Public Relations Tips for Businesses in 2019

November 26, 2018
Categories: PR Tips
You may think that public relations is just for big business, but growing businesses can also benefit from a smart PR strategy. Here are five public relations tips that will help your business thrive and survive.   Build Relationships Start by building relationships with the media. Building relationships with the media could be as simple […]
Are Your Execs Superhero Material?

Are Your Execs Superhero Material?

November 2, 2018
Categories: Marketing Tips
Over the past few years, we’ve been following an interesting trend in marketing as more emphasis is being put on “executive branding.” While this concept isn’t new, it’s growing in popularity and necessity as executives are showing a desire to strengthen their own personal “brand” and help their companies establish thought leadership. Executive branding is […]
Tips for Building a Successful Mobile App

Tips for Building a Successful Mobile App

October 6, 2018
Categories: Marketing Tips
Is your business thinking about building a mobile app? If so, you’re not alone — the mobile industry is booming and apps are becoming an integral part of almost every business. Recent stats show the average American spends 2.8 hours a day using mobile devices and that 90 percent of that time is spent within […]
4 Best Practices for a Successful Public Relations Strategy

4 Best Practices for a Successful Public Relations Strategy

September 8, 2018
Categories: PR Tips
Do you include public relations in your marketing strategy? If not, you are overlooking an important opportunity to get your brand and message out to a larger audience. Public relations is a strategic communications process that can enhance credibility and visibility for your organization while supporting all other marketing efforts.  It can also be one […]