Blog – Incricia

Top 5 Benefits of Outsourcing Marketing

June 21, 2019

Cindy Crici

Categories: Marketing Management

Businesses and their marketing departments are often so stacked with duties and responsibilities, it’s no wonder many are collaborating with outside help to optimize their marketing programs. According to a global survey, the outsourcing market has grown dramatically since 2000. With it has come a rise in marketing services being outsourced. What’s fueling this growth […]

Why You Need to Embrace the Cold Hard Truth of Online Reviews

10 Tips for Effective Business Writing

June 6, 2019

Cindy Crici

Categories: Employee Communication

Communication. It’s one of the most valued skills employers look for in managers and directors. Yet, many professionals struggle when it comes to putting their thoughts in writing. Luckily, the skill of effective writing is not exclusive to famous authors. It can be taught, learned and mastered by anyone. Whether you’re drafting an email or […]

Yes, PR Is Still Alive and Well (…and Can Boost Your Brand!)

May 3, 2019

Cindy Crici

Categories: Public Relations

If you’re of the mindset that public relations is as obsolete as your old AOL account (apologies to those still holding on to theirs!), consider this: PR, when strategically executed as part of your marketing toolkit, can play a critical role in branding your product or service.

7 Expert Branding Tips to Take Your Business to the Next Level

Direct Mail Marketing: Why It’s Still Important and Top Tips to Increase Response

April 10, 2019

Cindy Crici

Categories: Direct Mail

The response rate for direct mail is 5 to 9 times higher than email. Learn why direct mail marketing isn’t just relevant, but also more effective.

Content Creation: Why It’s Critical for Your SEO Strategy

How to Tailor Communication Channels for Better Employee Connection

February 14, 2019

Cindy Crici

Categories: Employee Communication

Are you looking to have a better connection with your employees? Read on to learn how to tailor communication channels and style for better employee connection.

5 Best Practice Tips for Content Creation

February 8, 2019

Cindy Crici

Categories: Content Creation

In today’s digital and inbound marketing world, content marketing is a must-have strategy for any business. In fact, according to a recent whitepaper by Salesforce, content creation ranks as the single most effective SEO tactic by 53 percent. As important as it is to integrate content marketing into your entire marketing plan, it is equally as important to […]